When to Redesign Your Website: Signs Your Website Is Costing You Growth
Is your website costing you growth? Have you hit your growth ceiling? Usually the reason owners delay a website redesign is because of financial reasons. We get it, it’s not always the right time to invest in a redesign at that time.
But a website costing you growth means your website has reached its fullest potential and you need a fresh set of eyes who is trained in websites and conversion rate optimization to take it to the next level.
Saying that your website “works” is dangerous. It’s almost admitting you are fine with the sales you have, and you never want to grow bigger. And maybe you don’t, but I suspect you do want to continue to grow and want to give your outdated website a new look.
Does your website reflect your business?
Businesses outgrow their website when pricing changes, offers change, our messaging changes. What once made sense, doesn’t make sense anymore. And to be quite frank, you are busy running your business, you do not have time to work on your website as well, and you shouldn’t have to.
The most common signs a website redesign needs to happen is: broken links, mobile isn’t responsive, outdated pictures, outdated messaging, old verbiage.
You’re getting traffic, but it’s not converting.
Just because you are getting traffic doesn’t necessarily mean all of those people will convert and become a customer. There is such a thing as knowing what percentage of traffic on your site should be converting and if they are not, you have a problem and need to adjust.
Sometimes this can be that your button isn’t working and you had no idea, or this could be the messaging is unclear and needs to be revisited. Remember you are solving their problems, lead with that in your messaging.
Is your website up to date with SEO?
SEO problems most of the time are foundational. Does your site have a clear title, H1, and description? Is the content on your site confusing google? Does it have a clear structure?
These things are more important than you think and if left unattended Google will rank your competitor over you because their website makes more sense.
Has your site been tested for speed lately?
Your website speed makes a big difference not just in google but also conversion rate. If someone has to wait for your site to load they’re quickly going to click off and go to your competition.
What makes someone leave a site quickly is not just a slow website but how your site performs. Back in the day websites used a lot of javascript and had a lot of moving parts which bloated the code and made the websites slower. Nowadays the best practice is a very simple, clean website that also stays true to your branding.
Is your site difficult to update?
This is more agency friction as well. If it takes 10 business days to change one text on your website, it’s time for an upgrade. If the backend of your website is hard and slow, most likely the front of your website is as well, and that’s what your customers see and use.
This means with regular website maintenance your site stays fully functional in the backend and front end, this is something that Consorella Agency provides.
A redesign is not a visual refresh
A redesign is not just focused on trends or colors. If focused on how you grow within your design, and strategy alongside your business.
The problems that a redesign should solve is really clear messaging, clear calls to actions, updated photos if you have them, mobile first design, and clear funnels. Your customer should know exactly what problem you solve, what makes you different from your competitors, and how they sign up.
When does waiting for a website redesign cost you?
The real cost of waiting is really lost sales in your business. We’ve seen so many businesses that rely solely on referrals, their website makes them no money. It’s a parked asset. When you have a website that works for you you have unlocked passive growth for your business. You have an asset that is working for you long term.
Consorella Agency is here to talk you through how we can help you with your redesign. Book a discovery call today!